Barbara Groves

Author of Appalachian Folk Horror & Myth stories rooted in mountain legends, old gods, and forgotten places

Amazing Things for You

Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible.

Speak directly to users using you not I or we.

Call to Action

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